Business & Culinary Consulting for
Passionate Professionals
i·de·a·tion: "the creative process of generating, developing, and communicating new ideas from innovation to development to actualization"
Working Within Multiple Mediums for Optimum Engagement
Our work spans multiple mediums: web design, brand development, product development as well as tactile engagement with food styling, photography and event decor. We relish working in all creative mediums.​
Wellness coach website logo.
Wellness coach website logo.
Mind Over Manna
Brand Development
Logo & Website
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Challenge: Create a logo and site that was clean, engaging, dynamic and multimedia enhanced.
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Solution: Worked with a layout that makes adding media fast and easy. use of galleries and colorful images throughout. Recipe blog was added in 2014 with more features to follow Q3 of 2014 including cooking clas registratio and merchandise sales trough partnership apps.
Simple and elegant.
Simple and elegant.
King & Queen
Brand Logo
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Challenge: Create a logo that combined the elegrance of the service and regal aspect of the company name without using playing card themes or anything involving caricatures.
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Solution: Worked with a coat of arms feel with bold, regal colors and a flowing font.
Created a new brand logo for blogger depicting movement from start to completion utilizing his three core competencies.
Created a secondary logo for use on letterhead and white backgrounds.
Created a new brand logo for blogger depicting movement from start to completion utilizing his three core competencies.
BruceSoft
Brand Logo
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Challenge: Create a logo that showed movement depicting the shift from project start to completion. Client wanted to use arcs and curves, 3 to be exact to play off of his three core competencies as a contractor.
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Solution: Smooth lines, simple colors and forms to depict simplicity with a mondern look and feel.
Eleanor's Catering
Brand Development​
Website Redesign
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Challenge: Eleanor's Catering, established in 1969, was looking for a brand refresh to include a new logo, website, marketing materials and menus with corresponding styled and photographed food shots.
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Solution: Create a clean, new brand with a 20's feel harkening to a simpler time with an uncomplicated menu. Build out a site within 2 weeks for launch at the Taste of Washington 2012. Plus start the roll out of new menu initiatives supported by the appropriate marketing materials including styled and photographed items.
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​Jodee's Desserts
Website Redesign
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Challenge: Jodee's is a young company whose first website was created in-house but wasn't playing to the strengths of their creative, unique and delicious product lines.
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Solution: Match Jodee's fresh, energetic product line with an equally refreshing website filled with splashes of vibrant color, stunning food images and informational content that paired well with owner Jodee Capo's passion for her craft. Enhanced client's per-existing images in Photoshop.
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Lather Unusual
Brand Development
Product Development
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Challenge: Create a new, unique Artisanal Bath & Beauty product line and brand from scratch with limited resources & budget.
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Solution: Create a line of products centered heavily around local ingredients with culinary flair. Bolster both initiatives with crisp, minimalistic product shots and ​utilize a modern bubble pattern throughout the packaging and brand elements.
Me-Interactive
Brand Development
Website Design
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Challenge: Formulate a new interactive agency brand look and feel that was , creative, energizing and bold.
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Solution: Mix of bold colors and strong but modern font intermixed with the concept of old school ideation work with chalk and black boards. The me-Interactive brand sought to capture the universal "me" in branding representing both the client and the end user.
Old brand above, new below.
Old brand above, new below.
SIMON
Brand Re-fresh
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Challenge: Create a new, more engaging design with a pre-existing product logo (top) that encompassed the complexity of the product and as well as the offerings and services of the parent company. Biggest challenge was utilizing the very strong, playful brand colors in a way that did not come off as childish or whimsical.
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Solution: Created a rich and complex mosaic pattern that utilized the original logo's primary colors and added dimension, depth and complexity to reflect the rebranding goals. Elements of the mosaic were later used on branded sales and marketing documents.
Mobile App Logo & Badge Designs
Brand Development
Logo & Badge Design
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Challenge: Create a logo and badges for a new mobile app that pairs learning how to cook with a fun and competitive game experiences to be shared socially.
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Solution: Worked in a collegiate look and feel for the badge and played off of the use of stainless steel and various cutting board wood grains and designs for the badges.
Mobile app coming soon